LinkedIn Page Growth & Visibility In The Climate Utility Sector

Quick Look

These are the 6-month growth results for the company’s LinkedIn page:

  • 25% increase in profile followers
  • 150% increase in page views
  • 17% increase in unique visitors
  • 29% increase in button clicks

Over the past two years, we’ve partnered with clients looking to grow their company brands on LinkedIn.

From company pages to team coaching and executive profile management, MTC | The Content Agency has partnered with a wide range of inspiring individuals and forward-thinking brands doing amazing work in green technology.

But LinkedIn results don’t come easy—they take consistency, hard work, and a deep knowledge of what works for specific industries. That’s why our clients come to us.

MTC | The Content Agency offers a blend of services tailored to your needs—from managing the profiles of executive leaders to training teams on how to leverage LinkedIn for the best results.

All-in-all, we love every aspect of content management and generation as we help our clients to achieve their goals.

We’d like to share a few results that we’ve generated for one of our clients in the past few months.

The Company

  • Industry: Utilities
  • Product: SaaS platform start-up
  • Location: Germany

The Goals

  • Increase brand exposure across marketing channels. The main channel is LinkedIn.
  • Position both the overall brand and individual team members as knowledge experts on LinkedIn.
  • Introduce new solutions, updates, and announcements through the LinkedIn channel, email newsletters, and the News Section of the brand website.
  • Increase inbound website traffic from the LinkedIn channel.

Why LinkedIn?

Social media channels are a vital tool for companies to build their brand by growing an audience and generating leads. While there are many different options to choose from, LinkedIn has consistently proved to be the platform of choice for B2B brands.

That’s because it’s the channel where B2B professionals spend most of their time. Knowing where your target audience is—and meeting them there—helps you to yield the best results and return on investment (ROI).

Creating and sharing your content not only adds value to your followers but helps position you as a thought leader within your industry.

And with 96% of content marketers using LinkedIn for organic marketing, if you don’t show up here, you’re missing out.

The result of this organic marketing is that traffic to your website and business increases. B2B companies with a complete LinkedIn profile who regularly post on their page can see a 5x increase in their website views.

Because LinkedIn is specifically geared towards businesses, you can take advantage of built-in tools like Sales Navigator to gain insights and create targeted contact lists for your specific industry.

In addition to the clear results you can gain from posting on a company profile, LinkedIn is also the perfect platform for individuals to grow their personal brand as an extension of their business.

Sharing your story is a powerful way to create a value network that’s built upon your expertise and insightful content.

The Results

Within six months, MTC | The Content Agency achieved the following results for our clients across their LinkedIn campaigns.

LinkedIn Page

  • 25% – increase in profile followers
  • 150% – increase in page views
  • 17% – increase in unique visitors
  • 29% – increase in button clicks

Some of the most successful brand posts showed the following results:

Best performing post:

  • 6,800 – impressions
  • 230 – clicks
  • 3% – click-through rate
  • 140 – engagements
  • 5% – engagement rate

The second-best performing post:

  • 3,300 – impressions
  • 700 – video views
  • 6% – click-through rate
  • 100 – engagements
  • 9% – engagement rate

Interestingly, these posts were all employee-centric. We focused on creating a strong storytelling element that clearly engaged followers more than traditional product-based posts.

Specific themed content campaigns

Other company posts following specific business-themed content campaigns also performed very well, fulfilling the goal of positioning the company as an authority figure within the industry.

These articles or posts were designed to either take advantage of a trending industry topic or highlight a specific business success from the last year.

We used the LinkedIn article feature on the company page to publish this article.

The best-performing article had the following results:

  • 915 – article views
  • 150 – article reads
  • 130 – clicks
  • 15 – post engagements
  • 3% – click-through rate

Personal LinkedIn Pages

The personal pages of two of the company’s executive leaders showed the following growth over six months:

Leader #1:

  • 7.5% increase – in profile followers
  • 7.0% increase – in profile connections
  • 27% increase – in profile views

Leader #2:

  • 21% increase – in profile followers
  • 18% increase – in profile connections
  • 15% increase – in profile views

One of the pages reached the top 1% within their industry and network, with a social selling index (SSI) score of 75.

LinkedIn social selling score

Growing your brand with MTC | The Content Agency

We’re focused on achieving consistent organic growth for B2B brands. That includes keeping a close eye on your metrics plus suggesting ways to engage and grow your following. We work with you to develop a successful LinkedIn strategy that drives leads to your business and helps grow your ROI year-on-year.

If you’d like to learn more about whether LinkedIn is right for your team — and your greater company brand strategy, review our packages or book a meeting.

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Written by Megan

Megan is the CEO of MTC | The Content Agency. As CEO, she’s in charge of making sure the team fulfills client project expectations and everything runs smoothly. As Lead Strategist, her strategy background is provided on all projects – LinkedIn Marketing, SEO, Content Strategy, and Content Writing. Based in Berlin, Megan enjoys long bike rides around the city.

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