Increasing LinkedIn Page growth: Agency insights

Driving visibility and impact for sustainable brands can use various platforms and communication types. For B2B businesses, LinkedIn should be one of the top priorities. After all, there are over 830 million members on the platform.

You need the right content strategy, process, and knowledge to make LinkedIn work. But sometimes, there’s no time.

That’s where our Done-For-You LinkedIn Page package comes in: we take over your LinkedIn company profile, design a strategy for growth and exposure, and help you post weekly – after all, consistency is one of the key elements to really elevate your exposure in the platform.

Our LinkedIn results in the tech and climate industries

Over the past two years, we’ve partnered with clients looking to grow their company brands on LinkedIn. We’ve worked with a wide range of inspiring individuals and forward-thinking brands doing amazing work in green technology.

But LinkedIn results don’t come easy – they take consistency, hard work, and deep knowledge of what works for specific industries. That’s why our clients come to us – and because we can deliver much more than the standard KPIs expected of the platform.

We recently published an article about industry benchmarks on LinkedIn pages. It was great insight from a broad perspective in the B2B industry. But we want to dig deeper and give additional insights specific to the sustainability sector.

LinkedIn Page growth benchmarks for climate brands

The following are benchmarks that we’ve generated from our client projects. These are average growth benchmarks collected from various brands within the sustainability industry.

This data is over a 6-month period.

250% increase65% increase90% increase47,000 average
Button ClicksUnique VisitorsNew FollowersPost Impressions

As a benchmark KPI, pages with 50-100k followers can generate an engagement rate of around 4%. At MTC, the best-performing organic post can reach an engagement rate of 5%.

Regarding LinkedIn’s average click-through rate (CTR), 2.2% is the average across all types of content in profiles with up to 5,000 followers. At MTC, we can achieve an average CTR of 3% to 3.5%.

Generally speaking, you want your page reach to be above average – that is, over 3.49%. And for that, an agency can support your LinkedIn efforts.

How does a LinkedIn done-for-you package work?

LinkedIn is a highly effective social media channel for meeting your company brand, growth, and attraction goals. However, consistent posting, engagement, and comments are key to making the platform work for your organic reach goals.

Our Done-For-You LinkedIn Page package helps marketing teams rocket their growth in as little as 3 months. The package is available for company pages and C-level executives. It includes everything you need to gain brand exposure and post consistently on your LinkedIn Page profile.

Ready to start on LinkedIn?

If any of your numbers are below the average benchmarks, it might be time to optimize your LinkedIn profile and company page – or finally get that LinkedIn content strategy going.

If you’d like to learn more about whether LinkedIn is right for your team — and your greater company brand strategy, review our packages or book a meeting.

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Written by Megan

Megan is the CEO of MTC | The Content Agency. As CEO, she’s in charge of making sure the team fulfills client project expectations and everything runs smoothly. As Lead Strategist, her strategy background is provided on all projects – LinkedIn Marketing, SEO, Content Strategy, and Content Writing. Based in Berlin, Megan enjoys long bike rides around the city.

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