How We Established The CEO Of SOLID Marketing As A Thought-Leader

Over six months, our client’s personal LinkedIn page reached a 72% increase in profile views.

Over six months, we achieved the following growth results for our client’s personal LinkedIn page:

  • 2,386% increase in post views
  • 72% increase in profile views
  • 32% increase in connection requests
  • 63% increase in weekly search keywords

At MTC, we know that one of the most effective ways for business leaders to build an audience and generate inbound leads on LinkedIn is to focus on a blend of thought-leadership strategies. But achieving results takes more than simply writing and publishing a post.

We help our clients achieve their goals through a blend of creativity and consistency, paired with a deep knowledge of how to position yourself as a thought leader within specific industries.

That’s just what we did when we worked with SOLID MARKETING agency founder Ruba Aramouny.

Our goal was to elevate her reach on this professional networking platform — and the results were evident from the very first week. In this case study, learn about Ruba and how we transformed her LinkedIn profile to showcase her industry expertise and build relevant business connections.

Why LinkedIn?

Social media channels are one of the most effective ways businesses build their brand.

Through building and then connecting with their audience, it’s possible to generate leads and communicate your unique value. While there are many different platforms to choose from, when it comes to professionals aiming to grow their personal brand, LinkedIn has consistently shown itself to be the obvious choice.

As individuals, we’re an extension of our brand. By posting insightful and valuable, thought-leadership-based content, LinkedIn offers excellent opportunities for entrepreneurs to carve out a niche within their industry. After all, you’re an extension of your brand!

By creating content that’s tailored specifically to your target audience plus consistently interacting with your connections, you can forge stronger business relationships, create a value network, and stay in front of mind with your audience.

Because LinkedIn has been created specifically for business professionals, it comes complete with tools that can help you create targeted lists of relevant contacts, in addition to gaining insight into audience metrics to help you tailor your content strategy for even more success.

Meet Ruba, the founder of SOLID

Ruba Aramouny is the founder of the performance marketing agency, SOLID MARKETING. Ruba and her team help companies of all sizes to integrate advertising and email automation into their digital strategies for brand promotion, demand generation, customer acquisition, and more.

Ruba’s expertise stems from years of working with industry-leading organisations in the digital space, from Fortune 500 corporations to Europe’s largest consumer goods retailers, and top companies in the B2B, SaaS, and E-commerce sectors.

Thanks to her strategic vision and direction, Ruba has generated over 8-figures in directly attributable revenue for her clients and continues to produce impressive results for dozens of small and large enterprises.

The Results

Within the first week of working with MTC, Ruba saw impressive results, including a 650% increase in profile views.

Over the following year, we continued to build on this success.

Within The First Six Months

LinkedIn results take time: it’s a long-term strategy if we want to see concrete results. Although we were happy with the instant increase in profile views, it usually takes 3 to 6 months to notice consistent results.

Over the first six months of working with Ruba, we achieved the following growth:

  • 2,386% increase in post views
  • 72% increase in profile views
  • 32% increase in connection requests
  • 63% increase in weekly search keywords

Quarterly Content and Growth Trends

Broken down into quarterly figures, the average content trends looked like:

  • 93% increase in post views
  • 297 total post engagements

And growth trends looked like:

  • 5% increase in profile connections
  • 51% increase in weekly search keywords

Yearly Content and Growth Trends

Over 12 months, average content trends for Ruba’s personal profile included:

  • 51% increase in post views
  • 645 total post engagements

And growth trends included:

  • 57% increase in profile connections
  • 29% increase in weekly search keywords

Social Selling Index Results

LinkedIn’s social selling index (SSI) is a performance indicator that offers a great way for business professionals to see how they compare to their industry peers. Ruba reached the top 1% of her industry and the top 7% of her network, with an SSI score of 76.

How did MTC do it?

Our approach involved a combination of ‘warm’ messaging and community building on LinkedIn, combined with a content strategy that centered on the creation of engaging, thought-leadership-style posts designed to captivate Ruba’s audience.

This included sharing personal stories, allowing Ruba’s personality to shine through in each post, and using a simple yet catchy first sentence to draw attention and encourage engagement.

Monthly tasks completed by MTC included a blend of:

  • Writing and posting content
  • Growth campaigns (including viewing profiles, liking ABM content, engaging with comments, and mail messaging)
  • Account engagement
  • Media campaigns (topic pitching and writing)
  • Outreach via LinkedIn message
  • Profile updates

Grow your personal brand with MTC | The Content Agency

We’re experts at creating LinkedIn strategies for business leaders that allow them to engage and grow their following in the most effective way possible. By working with MTC, you can achieve results like Ruba’s and supercharge your brand growth.

If you’d like to learn more about whether LinkedIn is right for your team — and your greater company brand strategy, review our packages or book a meeting.

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Written by Megan

Megan is the CEO of MTC | The Content Agency. As CEO, she’s in charge of making sure the team fulfills client project expectations and everything runs smoothly. As Lead Strategist, her strategy background is provided on all projects – LinkedIn Marketing, SEO, Content Strategy, and Content Writing. Based in Berlin, Megan enjoys long bike rides around the city.

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