Content for businesses
doing better
Embedded content leader
An embedded content leader who integrates seamlessly into your organization or marketing team.
Network of verified freelancers
A verified and vetted list of freelancers with high-knowledge-level expertise in your sustainability topic.
In-house or remote integration
Flexible integration into your current marketing team setup.
Content marketing services, based in Berlin
We’re a content marketing consultancy for B Corps and sustainability leaders, supporting organizations using business as a force for good. We collaborate with organizations in this space, providing good content and strategy with a thought leadership and sustainable marketing lens. We support the following content marketing services from our home base in Berlin, Germany.
Content Lead
The Content Lead package is best for companies wanting to scale content. Integration into your team as Content Lead, developing a comprehensive content strategy aligned with your business objectives, leading the function, and shaping the strategy with the support of internal leaders and external freelancers.
CONTENT MANGER
The Content Manager package is best for companies starting content or hiring their first dedicated content person. Integration into your team as a Content Manager, developing and supporting content strategy aligned with your business strategy, shaping it, and creating compelling content for audiences.Â
The position doesn´t include freelancer team management.
Power-Up Marketing Consultation Hour
Work directly with a content consultant on a specific organic marketing or content campaign for one hour.
Get a specific audit, review, or advice on your campaign’s unique challenges. The call will be recorded and a summary of notes will be provided for review.
What is it like working with an embedded Content Lead?
As an embedded Content Lead, Megan Thudium, integrates into your team’s workflow, bringing a wealth of content leadership and sustainability experience to B Corporation (B Corps) marketing. As we work together on your content strategy, many of these milestones will be accomplished along the journey.
Your project roadmap:
1. A series of brand workshops for deep brand investigation.
The process begins with an investigative process to better understand your brand (mission, vision & purpose), product or service, content objectives, and KPIs.
2. In-person or digital interviews to ensure valuable content.
High-performing content serves your target audience’s needs and wants. The process continues by conducting an interview series with internal and external stakeholders to evaluate their interests.Â
3. Publishing of the content strategy.
The content strategy is documented, resulting in a dual- or multi-channel content strategy relevant to your business needs. The entire content strategy is considered (i.e. channels, content distribution, and analysis).
4. Write and design high-quality and engaging content.
Write great sustainability content that is authoritative, credible, and leveraging knowledge leaders—without greenwashing. Support the writing with compelling and engaging design graphics.
5. Plan, publish, and distribute content.
Strategically plan a content calendar, publish the content, and manage content across social media, the company website, and other relevant organic marketing channels to ensure it reaches and engages the intended audience.
6: Create a publishing plan and content calendar
We customize a plan to your brand. Long-term success comes from building your publishing plan on top of steps 1 through 5. A plan is nothing without a strategy.
6. Report and analyze progress.
All of the retainers including monthly reporting and analysis.
Read success stories
Review a collection of inspiring work with impact brands across various industries.
Organic Marketing Strategy For Contec Rooted in Thought Leadership And Industry Expertise
Contec S.A., a provider of circular rubber and plastic solutions based in Poland, partnered with MTC in 2021 to focus on brand growth through a thought-leadership and authority lens. We’re...
LinkedIn Page Growth & Visibility In The Climate Utility Sector
Quick Look These are the 6-month growth results for the company's LinkedIn page: 25% increase in profile followers 150% increase in page views 17% increase in unique visitors...
How We Established The CEO Of SOLID Marketing As A Thought-Leader
Over six months, our client's personal LinkedIn page reached a 72% increase in profile views. Over six months, we achieved the following growth results for our client's personal LinkedIn page:...
What our clients say
Content to help you grow
The digital carbon footprint of the internet
We emit around 39.9 billion tons of CO2 every year. Four percent of that comes from digital technologies, including the internet: every click, every file in the cloud, and every download leaves a...
Cleaning up your digital house: Sustainable content marketing
Wish to become more eco-friendly in your content marketing? Start with cleaning up your digital content house. As a conscious content marketer, you can create content and strategy that doesn’t...
Green vs sustainable marketing: What’s the difference?
Businesses and marketers often use terms like 'green' and 'sustainable' to appeal to environmentally-aware consumers. However, these terms are more than buzzwords and are not interchangeable....
Ready to work together?
Discuss your content project with Megan Thudium. You can schedule a meeting by filling out the form and choosing a meeting time that suits your calendar. If you have pricing or package questions, you can email us directly at hello@mtcthecontentagency.com.